content top

3 Crucial Advertising Tips for Small Businesses

Advertising can be a great way for small businesses to extend their reach, building reputation, revenue, and strong base of repeat customers. Unfortunately, there are many special challenges small businesses have to face, and many of those challenges have a negative impact on their ability to effectively advertise.

Even where the budget is tight and there are time constraints, any business that must advertise certainly can. Use the following advertising tips to make your campaigns more effective.

Small-Businesses-marketing

 


1. Especially where time is of the essence, spend more time on knowing your market

What good is an ad if it completely hits the mark? The ad didn’t cause any potential customer to consider dealing with the business. The ad did nothing to strengthen a positive impression of the brand. It achieved no goals.

The reason behind any campaign that turns out to be an epic failure is usually that the person running it failed to take the time to set the goal of the ad and understand what appeals most to the intended audience. Even when your business is pushing to reach a soon-due quota, do your research first.

 


2. Get creative. Use the ad to express the personality of your brand in a memorable way

Sure, there are some big differences in how a small business should be operated versus how a large enterprise should be ran in general, but branding is key for businesses of all sizes and in every industry. Even if you’re just sending out a postcard, placing an ad in a local newspaper, or placing an ad online, there is always an opportunity to express the brand personality of your business, and that chance should be leveraged to its fullest.

Whether your small business is B2B or B2C, potential customer must be able to identify with the personality of the brand. Just a few well-thought and well-placed words, or a great logo can be enough to signify to others the values and principles your business is about.

 


3. Use low cost and free-but-professional advertising methods as much as possible

Money comes best in high volumes, wouldn’t you agree? Your business’s message needs to come in high volumes as well. Using low cost or free advertising methods as much as possible isn’t just about being budget friendly; it’s about helping your potential customers encounter your branding as many times as you can.

Remember the Rule of Seven. It states that a potential customer has to experience your message seven times before they take action. That’s one rule you might want to consider when crafting the advertising strategy for your small business.

 


Small Business Advertising: The Winning Formula

Again, it all starts with a great plan, and that plan has to be founded in solid research. That means know your customer, know your market, and know your competition. Such knowledge proves invaluable in helping you make important business decisions, and absolutely vital to any advertising campaign.

From the knowledge, you move on to exploring your brand’s personality and coming up with creative ways to express it. Then decide on the advertising channels and methods and implement the campaign.

3 Crucial Advertising Tips for Small Businesses

Posted by on Dec 21, 2014 in Uncategorized | Comments Off

3 Crucial Advertising Tips for Small Businesses

Advertising can be a great way for small businesses to extend their reach, building reputation, revenue, and strong base of repeat customers. Unfortunately, there are many special challenges small businesses have to face, and many of those challenges have a negative impact on their ability to effectively advertise. Even where the budget is tight and there are time constraints, any business that must advertise certainly can. Use the following advertising tips to make your campaigns more effective.   1. Especially where time is of the...

read more